Hello!
I’m David, a product designer based in Sydney. Since 2014, my passion has been solving complex problems and delivering memorable, first class experiences for users.
My projects
Below are some examples of my favourite and most recent interesting projects.
GUMTREE /
Gumtree ratings re-design /
Stars to smiles
In-depth case study into revisiting the Gumtree ratings system and how I reshaped customer behaviours, improved user trust and influenced other apps to adopt our method of rating users.
Service NSW /
Bushfire Relief Grant /
Doing our part for people in need
My journey of providing much needed support for residents of NSW after being impacted by natural disaster, while also reducing the turnaround time for launching a service (relief grant) from the usual 6 months to less than 2 weeks.
WOOLIES X /
Next-Gen of Search /
Search-in the future
How I became an integral part of a strategy team, represented the customer and created the framework for the future of search by working with strategy groups, key stakeholders and cross-functional teams.
gumtree /
Gumtree Design System /
Starting from scratch
Creating a design system from scratch is no easy feat. Choosing the right tools, building a solid foundation, and fostering collaboration were key to developing a robust, scalable system that could support multiple cross-functional teams.
SERVICE NSW /
Uplifting customer support /
Squishing Bugs at scale
The story of how I contributed to streamlining the user experience in Service NSW app to ensure customers get the right support, efficiently while orchestrating requests from users to the right channels.
